Vera
Martins
Senior Product Designer with 13 years of experience turning complex problems into scalable, user-centred and accessible products with measurable business impact.
AI Policy Assistant
Apiax's AI Policy Assistant helped organisations interpret and apply complex, evolving AI regulations. I led the design of the core product experience, collaborating with policy experts, product managers, and engineers.
As Lead Designer I translate dense legal and regulatory content into clear, actionable workflows through UX research, information architecture, interaction design, and usability testing, reducing time to complete policy-related tasks by approximately 30–40% and enabling the product to scale with ongoing regulatory change.
Conversion Rate Optimisation (CRO)
Led the CRO initiative to improve product imagery across European Amazon storefronts. Partnered with brand, marketing, and analytics teams to translate user insights and performance data into high-impact design decisions.
Owned end-to-end optimisation including user research, metric definition, A/B testing, and visual iteration, resulting in a 3% increase in conversion rate across European markets and establishing a repeatable framework for ongoing experimentation.
LaundryRun
Business Case
LaundryRun is a digital service focused on modernising laundry pickup and delivery. As Lead Product Designer, I partnered with the LaundryRun team to evolve the concept into a fully defined product strategy and design system.
I led end-to-end product design, including user research, interaction design, service design, and iteration in Agile delivery, reducing booking friction by approximately 20–30%, supporting repeat usage through subscriptions, and improving operational coordination between customers and service partners.
HejPark
Business Case
As HejPark's Product Designer & Strategic Partner, I translated a concept into a validated product. Guiding decisions across design, business, and technology, establishing a scalable product foundation to support growth into new cities.
I owned the end-to-end product design, including user research, interaction design, service design, and iteration in Agile delivery, reducing booking friction by approximately 20–30%, supporting repeat usage through subscriptions, and improving operational coordination between customers and service partners.
