Vera Martins

Vera Martins

I’m a Senior Product Designer with 13 years of experience shaping digital products across startups, scale-ups, and multinational companies. I turn complex problems into clear, user-centred experiences that align product strategy, business goals, and technical feasibility.

I work as a strategic partner within cross-functional teams, bringing clarity to ambiguous challenges while staying hands-on across UX, interaction design, and design systems.

I’ve delivered measurable impact in both large and small organisations — from improving conversion for companies like Nokia and Duracell, to scaling products such as Doccle to 2M+ users and reducing booking friction by 20–30% for early-stage products like LaundryRun.


Expertise

Shaping product strategy, leading design execution, and delivering measurable impact across teams and markets.

Product Leadership & Strategy

  • Product & UX Strategy
  • Design Leadership
  • Cross-Functional Collaboration
  • Business & Service Design
  • Monetization Strategy
  • Design Operations

Product Design & Systems

  • User Experience Design
  • Interaction & Interface Design
  • Design Systems
  • End-to-end Product Design

Experience

Apiax

Lead Designer

May 2022 - PRESENT

Nokia

Senior Product Designer

Jan - Dec 2025

Senior University

Information Technology Teacher (Volunteer)

May 2022 - Jul 2025

Duracell

Senior Visual Designer & CRO Consultant

May - Nov 2024

and more

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