Vera Martins
I’m a Senior Product Designer with 13 years of experience shaping digital products across startups, scale-ups, and multinational companies. I turn complex problems into clear, user-centred experiences that align product strategy, business goals, and technical feasibility.
I work as a strategic partner within cross-functional teams, bringing clarity to ambiguous challenges while staying hands-on across UX, interaction design, and design systems.
I’ve delivered measurable impact in both large and small organisations — from improving conversion for companies like Nokia and Duracell, to scaling products such as Doccle to 2M+ users and reducing booking friction by 20–30% for early-stage products like LaundryRun.
Expertise
Shaping product strategy, leading design execution, and delivering measurable impact across teams and markets.
Product Leadership & Strategy
- Product & UX Strategy
- Design Leadership
- Cross-Functional Collaboration
- Business & Service Design
- Monetization Strategy
- Design Operations
Product Design & Systems
- User Experience Design
- Interaction & Interface Design
- Design Systems
- End-to-end Product Design
Experience
Apiax
Lead Designer
Nokia
Senior Product Designer
Senior University
Information Technology Teacher (Volunteer)
Duracell
Senior Visual Designer & CRO Consultant
and more
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