Busy urban residents and professionals often:

• • Spend 2–3 hours per week on laundry — a repetitive, low-value task
• • Lack flexible options for premium garment care and multi-service needs
• • Want minimal friction in scheduling, paying, and tracking service

Opportunity

• Reimagine the laundry experience by combining doorstep pickup & delivery with a seamless digital service experience — converting an everyday pain point into a valued convenience service.

Deliver time back to users

• Reduce weekly laundry workload by ~75–90%
• Users save hours each week vs DIY laundry

Boost conversion & retention

• 25–40% repeat usage within first 3 orders
• Convenience drives habit formation

Drive acquisition efficiently

• 15–25% email-to-signup conversion (pre-launch)
• Early access sign-ups indicate demand

Increase lifetime value

• 30–50% subscription adoption (vs single orders)
• Predictable recurring revenue

Enable premium positioning

• 20–30% orders with add-ons (shoe care, alterations)
• Users willing to pay for high-value services

Primary segments

• • Urban professionals with disposable income and limited free time
• • Families juggling household chores, work, and errands
• • Users who value quality, convenience, and transparent digital experiences

As Lead Product Designer, I partnered with the LaundryRun team to evolve the concept into a fully defined product strategy and design system.

Key contributions:

• • Conducted user research & persona validation to define core service expectations
• • Designed user flows, interaction models, and high-fidelity UI for web/booking interface
• • Created visual identity elements to support premium yet approachable positioning
• • Tested the UX through prototypes and iterated on scheduling, pricing, and service modules
• • Advised on tech stack choice, including booking system logic and customer management
• • Worked closely with developers and operations partners to ensure design feasibility

Simplified, 4-Step Experience

• LaundryRun uses a clear pickup-to-delivery flow:
• 1) Schedule pickup → 2) Contactless collection → 3) Expert cleaning → 4) Delivery to doorstep
• This minimal-cognitive-load journey reduces choice friction and increases completion rates

Tiered Pricing & Membership Options

• Offering one-time orders and subscription plans encourages both trial and predictable long-term revenue

Value-Added Services

• Wash & fold is complemented by dry cleaning, linen care, shoe care, and alterations — increasing average order value and customer reliance on the platform

Duration

• • 4 weeks part-time
• • 2 weeks full-time

Platforms

• • Responsive web (core booking & scheduling UI)
• • Admin dashboard for ops and partner laundries

Deliverables

• • Research documentation and user journeys
• • UX wireframes and UI design system
• • Prototype testing and iteration
• • Brand and visual identity assets

User time savings

• Reduced laundry workload by 70–90%

Revenue streams

• Supported both one-time and subscription monetisation

Customer retention

• Higher through added services and memberships

Brand positioning

• Premium, reliable, and modern laundry experience

Enable premium positioning

• 20–30% orders with add-ons (shoe care, alterations)
• Users willing to pay for high-value services

Platform simplicity drives adoption

• Reducing steps and clarifying value propositions (pickup, delivery, care) accelerates conversion

Subscriptions enhance lifetime value

• Structured plans encourage recurring usage and predictable revenue

Service diversification improves order value

• Add-ons like shoe care and alterations transform a commodity into a lifestyle service

Design + Ops alignment is essential

• Seamless integration between digital design and physical operations (pickup, cleaning, delivery) determines service experience quality